India · Estd. 2025

The right team

changes everything.

Operator-grade talent across marketing, growth, AI, fundraise and product — assembled specifically for where you're going.

Agency B-team
Operator Network
Empty Promises
Business Outcomes
Cold Outreach
Warm Introductions
Generic Strategy
Proven Frameworks
Hired Consultants
Inside Operators

Curated Network

Top 1% operators, hand-picked

Venture Studio

We build with you, not for you

Operator-led

Been inside. Not outside.

The problem

The agency model is structurally broken.

01

The B-team problem

You pay for the brand in the pitch. The work goes to whoever is available.

02

The awards problem

CCOs optimise for Cannes. Business outcomes are an afterthought.

03

The access problem

The best operators are not on job boards. They only work through trust.

Identity

A new model for the top 1%

We aren't an agency. We aren't a consultancy. We are an exclusive operators collective that works at the intersection of strategy and craft.

Good talent doesn't sit on job boards. They're busy and selective. We built the network we wished existed.

The Network
The Network
The Craft
The Craft
The Result
The Result
Two sides

One exclusive network.

For Members

Work on businesses worth your time.

Being a Flywheel Member signals top-tier operator status. High-calibre work alongside people at your level.

Invited, not applied
Curated peers at your level
Work that's actually interesting
Member credential on your profile
See Members →
For Partners

The right capabilities for your business.

Early-stage startups and new ventures inside conglomerates. Skip three years of agency trial and error.

Operator-led, not agency-led
People who've been inside the business
Retainer, equity, or project-based
Marketing · Growth · AI · Fundraise
Work with Flywheel →
The work

Outcomes, not campaigns.

A selection of recent engagements across strategy, product, and growth.

InsuranceGTMDesignResearch

Apollo HealthCo

Healthcare · India

Defined positioning and GTM strategy for a new health insurance product. Led consumer research, benefit architecture, and launch sequencing for a category never done digitally at scale in India.

New category
Defined from zero
Full GTM
Strategy to launch
Apollo HealthCo
Agentic AIInside SalesInsurance

Tata 1mg

Healthcare · India

Built the conversational AI architecture for diagnostics inside sales. Designed agent briefs, conversation flows, and sales logic handling end-to-end customer journeys from intent to conversion.

Agentic system
Intent to conversion
3 verticals
Chat · Sales · Insurance
Tata 1mg
GTMDesignSKU Definition Confidential

Stealth BPC

Beauty & Personal Care

Full go-to-market build for a beauty and personal care brand in stealth. Category entry strategy, SKU architecture, brand positioning, and launch sequencing — zero to launch-ready in one engagement.

Zero to launch
One engagement
Full stack
Strategy to shelf
Stealth BPC
The ecosystem

More than engagements.

The door

You don't buy in.
You apply.

Every application is reviewed personally. We reach out within 48 hours.

Invitation-only · Reviewed personally